Marketing and Special Events Manager - McKinney Education Foundation
The McKinney Education Foundation (MEF) seeks a highly skilled and detail-oriented Marketing & Special
Events Manager to lead the organization’s marketing, branding, creative production, and event-related
communications. Reporting directly to the CEO, this role is responsible for advancing MEF’s mission
through strategic marketing initiatives, high-quality graphic design, strong digital and social media
execution, and professional coordination of major Foundation events.
The ideal candidate will demonstrate exceptional creative ability, strong project management skills, and a
commitment to producing sophisticated, accurate, and brand-aligned work in a fast-paced nonprofit
environment.
Key Responsibilities
Marketing Strategy & Graphic Design
• Develop, implement, and evaluate comprehensive marketing strategies that elevate MEF’s
visibility and support organizational goals.
• Serve as MEF’s primary graphic designer, producing professional-quality digital and print materials
- including campaigns, event collateral, brochures, social media graphics, presentations, and
donor-facing communications.
• Monitor industry trends and proactively introduce innovative design and digital marketing
strategies.
• Maintain message consistency, quality control, and brand integrity across all organizational
touchpoints.
Communications & Social Media
• Create and manage a content calendar that highlights programs, student stories, donor impact,
and fundraising initiatives.
• Manage MEF’s website, ensuring accurate content, strong visual presentation, accessibility, and
consistent brand standards.
• Write and edit compelling content for newsletters, email marketing, media releases, and other
communication channels.
• Oversee and grow MEF’s social media presence across all platforms; manage engagement, create
original written and visual content, and evaluate analytics.
Special Event Coordination
• Support and coordinate all MEF events - including Purses with Purpose, the Scholarship Awards
Celebration, Grant Delivery, North Texas Giving Day, and other Foundation programs.
• Produce all event-related marketing materials, signage, multimedia elements, and promotional
assets.
• Collaborate with staff, volunteers, vendors, and community partners to ensure professional event
planning and execution.
• Assist with fundraising initiatives by producing compelling visual and written materials that align
with donor engagement strategies.Data, Reporting & Budget Management
• Track, analyze, and report on marketing and event metrics to guide strategy and improve
performance.
• Prepare and manage marketing budgets for campaigns and events to ensure responsible
stewardship of resources.
Additional Responsibilities
• Support MEF’s overall mission through collaboration with internal teams, volunteers, donors, and
community stakeholders.
• Maintain professionalism, confidentiality, and accuracy in all work performed.
• Other duties as assigned.
Qualifications
Education & Experience
• Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, Public Relations,
or a related field; equivalent professional experience may be considered.
• Minimum of 5-7 years of professional experience in marketing, communications, or special events
within a nonprofit or mission-driven organization preferred.
• Demonstrated success managing multiple marketing initiatives and events in a fast-paced,
deadline-driven environment.
Graphic Design Expertise
• Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) with a strong
portfolio of digital and print design work.
• Ability to conceptualize, design, and produce polished, brand-aligned creative assets across
various platforms.
• Experience managing high-volume design production with accuracy, creativity, and attention to
detail.
Digital Marketing & Web
• Strong experience overseeing organizational social media channels, including strategy, content
development, scheduling, and analytics.
• Competency with website content management systems and ability to maintain visually
consistent, up-to-date, and accessible web content.
• Proficiency in email marketing software (Mailchimp, Constant Contact, Bloomerang, or similar)
and engagement analytics.
Event Management
• Experience coordinating or supporting large fundraising events, including logistics, vendor
coordination, timelines, and marketing deliverables.
• Ability to collaborate effectively with staff, volunteers, and external partners to execute events
with professionalism and excellence.
Technology, Productivity & Creative Tools
• Proficiency with Canva, ChatGPT, and other AI-enabled design and productivity tools.
• Familiarity with SEO fundamentals, Google Analytics, and digital performance tracking preferred.
Communication & Brand Stewardship
• Exceptional written and verbal communication skills with the ability to adapt messaging for
different audiences.• Strong storytelling ability and commitment to maintaining and elevating organizational brand
consistency.
• Demonstrated ability to translate mission-driven work into compelling narratives, visuals, and
campaigns.
Professional Competencies
• Highly organized, adaptable, and able to manage multiple priorities simultaneously.
• Strong problem-solving skills, initiative, and sound judgment.
• Commitment to confidentiality, ethical practices, and high professional standards.
• Passion for education, community engagement, and mission-centered work.
Preferred Qualifications
• Experience with donor-facing communications, nonprofit boards, or fundraising software (Qgiv,
Bloomerang, Raiser’s Edge, etc.).
• Basic photography or videography skills.
Employment Details
Status: Full-time, salary-based, exempt
Location: Onsite in McKinney, Texas
Benefits: Simple IRA, Generous Paid Time Off (PTO), Salary: Commensurate with experience
Supervision Exercised
May supervise administrative or student volunteers and lead project teams.
Physical Requirements
Work is performed in an office environment; some standing, light lifting, and onsite event support
required.
Security Sensitive
Maintains and protects confidential information with the highest level of discretion.
To Apply
Please submit your resume, cover letter, and samples of your graphic design work to: